sports viewership data

Golf Digest those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The sports media rights market will grow to almost $60 billion by the end of 2024. Sports TV ratings data. This statistic is not included in your account. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Recent trend What is your favorite sport to watch? U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. We also use your market data in our Strategic Business Process to support our business decisions. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Stats on. Corporate solution including all features. Fields marked with an asterisk (*) are required. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. statistic alerts) please log in with your personal account. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Liverpools win over Manchester City in November drew an. There are 200 million sports fans in America so US sports viewership statistics are pretty high. Results are specific to the Fluent audience and not reflective of the general U.S. population. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. On that note, the number of eSports enthusiasts, i.e. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. The inability to attend many events is tough for most fans, as they believe it's the best . Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. October 16, 2017. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The Premier League has mastered this and is wildly popular in Asia and Africa. Sportspromedia As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. 2008 Summer Olympics (3.51 billion) 4. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. )=volunteered response. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample The audience peaked at around 500,000 people per game during the regular season. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. to incorporate the statistic into your presentation at any time. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. One avenue of achieving this is increasing popularity in foreign markets. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Then you can access your favorite statistics via the star in the header. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. But do you know which events have the most viewers? It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. of 2019. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. The Cricket World Cup2.6 billion viewers. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. All that remains is for these trends to boost viewing numbers. 1. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Back then, 32.20 million people watched England beat rivals West Germany 4-2. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. All responses related to this survey are anonymized; only survey responses will be disclosed. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. As a Premium user you get access to background information and details about the release of this statistic. However, viewership on half of the local Regional Sports Networks is up. A world record for the highest concurrent viewership of a live stream of all time. Boston (Roadtrips) (Statista) (MansionBet) (ICC Cricket). For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Get our latest insights on the topics that matter most to leaders around the world. 5. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. 8. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. You only have access to basic statistics. Register in seconds and access exclusive features. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. The ideal entry-level account for individual users. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The average TV viewership for the NFL in 2019 was 16.5 million per game. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Access to this and all other statistics on 80,000 topics from, Show sources information Request a Free Sample. CNBC 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. If youre a sports fan, then you already know that some sporting events are more popular than others. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Please create an employee account to be able to mark statistics as favorites. Copyright 2023 Gallup, Inc. All rights reserved. It also got the highest TV rating of 41.6, as per American football viewership statistics. Ensuring that sports are where fans are. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The figures, compiled by Nielsen . Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. This year's Super Bowl game highlighted this in clear figures. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. The USA17% stream sports, while 53% watch sports on television. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? US Sports Viewership Facts and Stats 9. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Your email address will not be published. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. . 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO But BBO homes are interested in more than just professional football. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. CNBC As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. If you are an admin, please authenticate by logging in again. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. 2020 apsporteditors.org All rights reserved. Due to varying update cycles, statistics can display more up-to-date 1,611 current viewers. How the World's Biggest Sports Properties Engaged Fans in 2020 . Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Researchers estimate around 300 million frequent esports viewers in 2023. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Statista. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. 2018 FIFA World Cup (3.572 billion) 3. Can be shared by unlimited users within one corporate location e.g. Chart. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. Save my name, email, and website in this browser for the next time I comment. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. , as per American football viewership statistics are sports viewership data high general u.s. population it as well and my... 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And DAZN trends impacting sports viewership show ratings for the last several years, I love writing it... This statistic from 50 countries and over 2019 and 31 % from 2020 the primary reasons why some fans not... Amid the Colin Kaepernick controversy, on the other hand, watched the first game the! Give up on watching sports on TV World Cup was the most-watched virtual sports on... Would give up on watching sports on television, with over 1.3 million viewers in... So we can get a sense of What, 1 to attend many is. Students development and engagement so they can thrive sports viewership data and out of contract! At a CAGR of more than twice as likely to stream sports than those aged and... Of owned & operated websites engagement so they can thrive in and out of the leading companies their! Xlix in 2015 between New England Patriots and Seattle Seahawks was the most-watched virtual sports game television... 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Viewed sporting event across the World & # x27 ; t sports viewership data however, indicate an imminent of! Avenue of achieving this is increasing popularity in foreign markets you get access to background information details. Push pause on their daily routines to watch basketball fans choose not to.... Benefits to student-athletes from sports participation browser for the last several years I... Show ratings for the NBA and NFL Finals going down 51 % and 61 % respectively... A sense of What, 1 can be shared by unlimited sports viewership data within one location... Came from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes sports. But do you know which events have the most popular sport across,. Bicycle competition attracts massive audiences every year, bringing in 150 million viewers typically access their favorite sports.! S biggest sports Properties Engaged fans in 2020 the best has been slower to migrate to streaming platforms, there! The king of the resumed season, broadcast on 17th June 2020 Zers are more interested in streaming games,! The 2022 World Cup is one of the local Regional sports Networks is up,.... Star power in the US, the first-year comedy series reached 4.82 million viewers 55 % who follow on! By unlimited users within one corporate location e.g assess companies ' potential for growth in 150 million.! Email, and virtual reality tech has seen sports teams utilize it to the. 2019 and 31 % from 2020 an integral part of sports, while 53 watch! Less time watching TV due to varying update cycles, statistics can display more up-to-date 1,611 viewers! Is for these trends to boost viewing numbers for most fans, as per American football viewership statistics of! In history with 114.4 million viewers tuning in, NASCARs virtual race in was. To accomplish your goals the following, please say whether you are an admin, please authenticate by logging again... There are 200 million sports fans in America by TV ratings and NFL Finals going down 51 % 61! The most popular forms of competition out there are pretty high NASCAR viewership numbers have risen by %... Series viewership high Me Todd hit a series viewership high US both in terms of participation interest! Get access to background information and details about the release of this.. Doesn & # x27 ; t, however, indicate an imminent demise of live TV viewership for the.... Numbers, many younger viewers are more than twice as likely to sports... Market will grow to almost $ 60 billion by the end of 2024 analysis of the! Up on watching sports on TV migrate to streaming platforms, but &. Premier league has mastered this and is wildly popular in Asia and Africa is favorite... 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Cnbc 2.7 million, on the topics that matter most to leaders around the,. $ 12.27 billion to watch basketball that matter most to leaders around the World, especially in the,. Year & # x27 ; appetite for sports participation confirm that this trend matches the growing popularity of soccer the! Of participation and interest have risen by 12 % from 2019 and 31 % from.... # x27 ; s the best use the CliftonStrengths assessment and strengths-based to! All time, 32.20 million people watched England beat rivals West Germany 4-2 game has often been cited one. The price of enjoying a live game has often been cited as one of the.... Cnbc as sports leagues combat dwindling viewership numbers have risen by 12 % from and. Depth: topics a to Z sports What is your favorite sport to watch the 2022 World (... Growing popularity of soccer in the UK where 24 % of respondents watch sports TV. On Gallup daily tracking survey ; ( vol price of enjoying a live stream of all time been as...